Independent SEO tool reviews

There are 1000's of tools available that claim to help you with every aspect of SEO.

But which ones are actually worth it?

SEO Tools Guru features detailed and completely independent reviews of every SEO tool you can think of - from keyword research tools to rank trackers, link building software and site crawlers.

The nature of SEO means it is nigh-on impossible to do it well without paying for some third party tools - but before you commit to a monthly payment plan, you need to know which one is the best tool for the job.

Use the tool categories below to get started and find the best SEO tool for your needs.

Latest SEO news and guides

SEO reporting tools

Top 8 SEO Reporting Tools To Elevate Your Analytics Game

By Luke Glassford | December 1, 2023

In the fast-paced world of digital marketing, the ability to effectively navigate and utilise SEO reporting tools has become indispensable. With the competition in organic search continuing to intensify, it is crucial for both in-house teams and agencies to gain an edge in search engine optimisation. The right SEO reporting tool doesn’t just offer insights […]

Best Agency SEO Tools

The Best SEO Tools And Software For Agencies

By Luke Glassford | November 6, 2023

Whether you are part of a huge digital agency, or just starting up your own SEO agency or freelance business – having the right SEO tools and software can make all the difference. As the digital landscape constantly evolves, so too do the tools designed to help navigate it. But with such an abundance of […]

Google Analytics GA4 alternatives

The 18 Best Alternatives To Google Analytics (GA4)

By Luke Glassford | July 28, 2023

As of 1 July 2023, the old version of Google Analytics (Universal Analytics – UA) ceased to collect new website data. For Google Analytics users, this has meant migrating to the less user-friendly Google Analytics 4 (GA4). For a lot of webmasters and online marketers, this shift has led them to look for alternatives to […]