Independent SEO tool reviews

There are 1000's of tools available that claim to help you with every aspect of SEO.

But which ones are actually worth it?

SEO Tools Guru features detailed and completely independent reviews of every SEO tool you can think of - from keyword research tools to rank trackers, link building software and site crawlers.

The nature of SEO means it is nigh-on impossible to do it well without paying for some third party tools - but before you commit to a monthly payment plan, you need to know which one is the best tool for the job.

Use the tool categories below to get started and find the best SEO tool for your needs.

Latest SEO news and guides

Semrush SEO tool homepage

Semrush increased number of customers by 15% in 2022 – up to 95,000

By Luke Glassford | March 17, 2023

SEO tool Semrush has announced that it finished 2022 with a total of 95,000 paying subscribers – up from 82,000 in 2021 – as it revealed strong results for the past year.  The rise in the number of customers lead to a yearly revenue increase of 35% in 2022 to $254.3 million, up from $188.0 […]

DeepCrawl rebrands as Lumar

DeepCrawl rebrands as Lumar and transitions into ‘website intelligence’ platform

By Luke Glassford | September 30, 2022

DeepCrawl, the popular crawling and technical SEO tool, has rebranded as Lumar. As well as the new name and brand design, DeepCrawl has transitioned from an industry leading technical SEO tool to a multi-featured ‘website intelligence platform’ – The updated brand identity comes with an expanded vision for the future of Lumar’s website intelligence […]

Ecommerce website shown on laptop

Bluehost launches new WooCommerce solution to make it easier to build ecommerce websites on WordPress

By Luke Glassford | September 14, 2022

Bluehost – the popular WordPress hosting provider – has unveiled a set of new ecommerce solutions to help simplify the process of launching an online store. The new Bluehost Online Store combines the functionality of WordPress, WooCommerce and YITH plugins to give small businesses a simple ‘point and click’ solution to building functional ecommerce websites. […]