Authoritas review

  • Comprehensive SEO and content marketing strategy software suite
  • Identify untapped content marketing opportunities
  • Aims to be the only place you have to go for all of your SEO and content marketing strategy needs

What is Authoritas?

Formerly known as Analytics SEO, Authoritas changed its name to better reflect how the tool had changed to meet the needs of the ever-changing SEO and content marketing world.

Analytics SEO was started in 2009 and they continue to focus on helping SEOs and online marketers achieve success.

What does Authoritas do?

Authoritas changed the name and the way the tool works in response to the changing world of SEO. Where before focusing on keyword density, meta tags, numbers of links etc. might have got results, those days are long gone.

Now, the tool is more focused on cutting-edge, intelligent, automated algorithms to analyse the opportunities in your particular industry.

The tool is now used by those looking to become an 'authority' in their niche, using data-driven analysis to power content marketing research and strategy.

Authoritas boasts that it can help your business "uncover millions of dollars' worth of previously untapped organic search marketing opportunities."

The platform is split into six areas of SEO and content marketing that it can help with:

  • Research and Strategy
  • Technical
  • Content
  • Links
  • Analytics and Reports
  • Management

It's therefore used as a full solution for SEOs looking for a bit of everything from their tool - informing marketing decisions, providing reports and offering campaign management tools.


How much does Authoritas cost?

The pricing structure for Authroitas is a bit complicated, so bear with us. First of all, all the packages include the following essential SEO tools and data:

SEO Analysis

  • Technical audit
  • Website crawling
  • Keyword research
  • Universal keyword rankings
  • Competitive analysis

SEO Optimisation

  • On-site optimisation
  • Backlink analysis
  • Link building
  • Reporting
  • Project management

Service and Support

  • Free email support
  • Free telephone support
  • 1-2-1 online training
  • Online knowledge base
  • Video tutorials

Data Integrations

  • Majestic backlinks
  • Google Analytics
  • Google Search Console
  • Google AdWords
  • Social metrics

You then have three package levels to choose from: eCommerce, Enterprise and Agency.

Each of these have four different subscription levels depending on your needs:


  • Niche - £199 per month
  • National - £399 per month
  • Enterprise - £699 per month
  • MNE's - £1,499 per month


  • Niche - £199 per month
  • National - £399 per month
  • Enterprise - £699 per month
  • MNE's - £1,499 per month


  • Specialist - £99 per month
  • Growing - £299 per month
  • Established  - £649 per month
  • Top Tier - £1,299 per month

For more information on the different pricing structures and what the different packages offer, visit:

About the Author

Luke Glassford

Luke Glassford is an SEO expert with over 15 years’ experience.

During his time working in SEO, Luke has set-up an SEO agency, worked as an in-house SEO for a major national company and managed his own successful SEO consultancy - using a lot of different SEO tools along the way!