Constant Contact review
Last updated: April 2023
- Well-established email marketing platform with over 20 years of experience
- Powerful and easy-to-use suite of email marketing tools
- Design effective emails, grow your contact list, create segmented lists, send automated responses and track your campaign
What is Constant Contact?
Constant Contact is one of the market leaders in the world of email marketing, providing an effective and easy-to-use platform for sending emails and managing campaigns for over 20 years.
Along with the likes of Mailchimp and AWeber, Constant Contact is one of the most popular email marketing platforms thanks to its ease of use. The ongoing popularity of Constant Contact is mainly down to the fact that it keeps things simple, in contrast to its competitors who continue to add new features. So if you are looking for a simple email marketing platform without much of a learning curve, Constant Contact is well worth considering.
Constant Contact features
In the spirit of keeping it simple, Constant Contact only offers the features you need to create and send professional emails, as well as tools to grow, manage and segment your lists and an analytics package to track the performance of your campaign.
Using Constant Contact's drag-and-drop email builder, you can design your own email from scratch or use and adapt one of their professional-looking templates.
They also provide tools to help capture leads from your website and organise and segment your lists by importing them from Excel or via Gmail or Outlook and will look after all the unsubscribes, bounces and inactive email addresses in your list.
With Constant Contact's built-in analytics tools you can track who is opening your emails, who is clicking and converting, what marketing messages are working best and so on.
How much does Constant Contact cost?
There are two different pricing plans to choose from, depending on what you want to use the software for.
The Core 'Email and Digital Marketing' plan starts at £8 per month and includes the easy-to-use tools for email, social, SMS, and more.
The Plus package starts at £34 and gives you access to more tools to grow your lists, automation options and more.
The cost for both packages increases on a sliding scale depending on how many email addresses you have in your list.
- Well-established email marketing platform with over 20 years of experience
- Powerful and easy-to-use suite of email marketing tools
- Design effective emails, grow your contact list, create segmented lists, send automated responses and track your campaign
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About the Author
Luke Glassford is an SEO expert with over 15 years’ experience.
During his time working in SEO, Luke has set-up an SEO agency, worked as an in-house SEO for a major national company and managed his own successful SEO consultancy - using a lot of different SEO tools along the way!