Constant Contact review
- Well-established email marketing platform with over 20 years of experience
- Powerful and easy-to-use suite of email marketing tools
- Design effective emails, grow your contact list, create segmented lists, send automated responses and track your campaign
What is Constant Contact?
Constant Contact is one of the market leaders in the world of email marketing, providing an effective and easy-to-use platform for sending emails and managing campaigns for over 20 years.
Along with the likes of Mailchimp and AWeber, Constant Contact is one of the most popular email marketing platforms thanks to its ease of use. The ongoing popularity of Constant Contact is mainly down to the fact that it keeps things simple, in contrast to its competitors who continue to add new features. So if you are looking for a simple email marketing platform without much of a learning curve, Constant Contact is well worth considering.
Constant Contact features
In the spirit of keeping it simple, Constant Contact only offers the features you need to create and send professional emails, as well as tools to grow, manage and segment your lists and an analytics package to track the performance of your campaign.
Using Constant Contact's drag-and-drop email builder, you can design your own email from scratch or use and adapt one of their professional-looking templates.
They also provide tools to help capture leads from your website and organise and segment your lists by importing them from Excel or via Gmail or Outlook and will look after all the unsubscribes, bounces and inactive email addresses in your list.
With Constant Contact's built-in analytics tools you can track who is opening your emails, who is clicking and converting, what marketing messages are working best and so on.
Constant Contact pricing
There are two different pricing plans to choose from, a basic package and a more advanced 'Plus' package.
Basic 'Email' plan
The cost of the basic plan starts at £15 per month, and increases depending on how many contacts you want to manage.
The basic plan allows you to send unlimited amounts of emails per month, and access to all the list building, tracking and scheduling tools as well as all the email templates etc. Basically, it's everything you need to get started.
Email 'Plus' plan
The more advanced 'Plus' plan starts at £30 per month which gives you wider access to some of Constant Contact's more powerful email marketing tools such as email automation, subject line A/B testing and more.
About the Author
Luke Glassford is an SEO expert with over 15 years’ experience.
During his time working in SEO, Luke has set-up an SEO agency, worked as an in-house SEO for a major national company and managed his own successful SEO consultancy - using a lot of different SEO tools along the way!