DeepCrawl rebrands as Lumar and transitions into ‘website intelligence’ platform

As well as the new name and brand design, DeepCrawl has transitioned from an industry leading technical SEO tool to a multi-featured 'website intelligence platform' - Lumar.io.

The updated brand identity comes with an expanded vision for the future of Lumar's website intelligence platform and additional product features aimed at providing digital leaders with at-a-glance website monitoring capabilities and clear, actionable insights into their websites' technical health and performance.

Lumar's features include industry-specific website health scores and benchmarking tools, clear high-level traffic funnel views, and in-depth analytics to better monitor websites' technical health and uncover opportunities for website-driven growth. Early trial access to new features will be available to Lumar users in the coming weeks.

On the new branding, Lumar's CEO, Craig Dunham, said:

"As Lumar, our name now matches our mission to empower businesses to achieve digital operations excellence. As websites have grown more complex and the opportunities for website-driven growth have expanded, we saw a powerful need to innovate upon existing offerings and shape the digital marketing landscape with a new, forward-thinking category: website intelligence.

The need for website intelligence extends beyond a single department or role — digital marketers, SEOs, developers, product teams, and leadership all need insight into their websites' health and its effect on broader business goals. Our recent innovations in Lumar's website crawling technology have enabled us to build out new solutions that will help these cross-functional teams work together and boost the impact of their website efforts."