Followerwonk review

There are five main aspects of Followerwonk which make it very useful as a Twitter analytics tool:

• Search bios
• Compare users
• Analyze
• Track followers
• Sort followers

Search Twitter bios

If you want to find influencers in a specific niche, then a good place to start is Followerwonk's Search Twitter bios tool.

Just input a keyword and the tool will produce a list of all the Twitter users who have the search term in their bio, along with metrics such as the number of followers, number of Tweets, how old the account is and a 'Social Authority' score.

The list can be ordered by each of the metrics and can be exported to a CSV so you can dive into the data. Here's an example of what you get if you were to search for vegan influencers:

Just because a Twitter user has a certain phrase in the Twitter bio or profile, doesn't mean they are a viable 'influencer' - so Followerwonk does require a certain amount of manual work to sort through the list, but it's a quick and easy to use tool to get you started.

Compare Twitter users

Followerwonk also lets you compare your own 'social graph' to that of your competitors. Simply add your Twitter handle and that of your competitor(s) and it will produce a visual report comparing your followers, or the people you follow, as well as your Social Authority, no. of followers etc.

As well as giving you a good snapshot of your social graph compared with your competitors, this is also useful to help you identify Twitter users who follow your competitor but not you, and vice versa.

Analyze

Using the Analyze tool, you can get an in-depth look at the people who follow a certain Twitter account - whether that's your own or your competitors.

The follower data is broken down into geographical area, what time of day their followers are active, the most active hours for the account in terms of engagement, word clouds of the words used in the bios of their followers, the Social Authority scores of the followers, their assumed gender, follower numbers, age of account and more.

Track Twitter followers

With this tool, you can get real-time graphs showing the change in follower numbers for a given Twitter account.

Followerwonk gives you accurate data on a day-by-day basis of how many Twitter followers an account has gained or lost, and breaks it down into averages.

Sort Twitter followers

Who is your most influential follower on Twitter? Who has followed you the longest? Which of your followers is the most active on Twitter?

Using the Sort Followers tool you can get a full, exportable list of all of your Twitter followers organised by metrics such as Social Authority, age of account, no. of followers and so on.

This can also be used to sort through your competitors' followers to identify potential outreach targets.