GetResponse review

GetResponse allows marketers to build and implement an effective email marketing strategy, with tools designed to help create an intuitive email campaign that goes beyond simply broadcasting sales messages and newsletters to your subscribers.

With the simple-to-use drag-and-drop editor, you can design HTML emails easily and use the free built-in stock images.

GetResponse also has a wide range of email templates that work across all devices.

You can easily create dynamic, personalised messages in your email content using the fields in your subscriber lists - which could be anything from using a subscriber's name to delivering location-specific content to certain subscribers.

Using Getresponse's autoresponder tools, you can easily build effective and completely automated sequences of emails to your subscribers - all managed in an easy-to-use drag-and-drop builder.

In terms of list management, GetResponse has advanced segmentation features so you can organise your subscribers into groups depending on who and how you want to target them e.g. age, gender, subscription date, purchase behaviour, geolocation and so on.

A handy feature of GetResponse is their Perfect Timing tool, which ensures optimised delivery of your campaigns as it sends messages to each subscriber when they are most active. So instead of sending your email to all subscribers at the same time, each subscriber gets their email at the time they are more likely to open it - which will hopefully result in better open rates.