GetResponse review

• All-in-one email marketing platform to grow your business
• Features to grow lists, send emails, build landing pages and more
• Create autoresponders for detailed customer journey optimisation

 

What is GetResponse?

GetResponse claims to be 'the world’s easiest email marketing platform' - and has more than 350,000 customers around the world using it to send emails in 24 different languages.

GetResponse is a complete email marketing platform, which can be used to create and send HTML emails, build optimised landing pages for email campaigns, build and manage email lists and use marketing automation software to plan, build and optimise customer journeys.

GetResponse features

GetResponse has an array of online marketing features and tools, covering:

• Email marketing
• Landing pages
• Marketing automation

Email marketing

GetResponse allows marketers to build and implement an effective email marketing strategy, with tools designed to help create an intuitive email campaign that goes beyond simply broadcasting sales messages and newsletters to your subscribers.

With the simple to use drag-and-drop editor, you can design HTML emails easily and use the free built-in stock images.

GetResponse also has a wide range of email templates that work across all devices.

You can easily create dynamic, personalised messages in your email content using the fields in your subscriber lists - which could be anything from using a subscribers name to delivering location-specific content to certain subscribers.

Using Getresponse's autoresponder tools, you can easily build effective and completely automated sequences of emails to your subscribers - all managed in an easy-to-use drag-and-drop builder.

In terms of list management, GetResponse has advanced segmentation features so you can organise your subscribers into groups depending on who and how you want to target them e.g. age, gender, subscription date, purchase behaviour, geolocation and so on.

A handy feature of GetResponse is their Perfect Timing tool, which ensures optimised delivery of your campaigns as it sends messages to each subscriber when they are most active. So instead of sending your email to all subscribers at the same time, each subscriber gets their email at the time they are more likely to open it - which will hopefully result in better open rates.

Landing pages

Well-optimised, professional-looking landing pages are an essential part of a successful email marketing campaign. With GetResponse you can choose from hundreds of high-quality, mobile-responsive landing page templates, or build your own using their simple drag-and-drop interface.

You can also set-up A/B tests on your landing pages to help you find the best performing design.

Marketing automation

GetResponse offers a scalable marketing automation service that grows along with your business. Using their drag-and-drop workflow builder you can set-up anything from a simple-two-step campaign to more complex and detailed customer journeys.

You can build hundreds of scenarios based on user behaviour, setting rules such as cart abandonment, email opens, voucher code usage and so on.

This is a comprehensive toolset that helps you to nurture leads and guide customers through to conversions.

GetResponse pricing

There are three different pricing plans for GetResponse, with the cost of each depending on how big your email list is.

The cheapest is their Email plan - which is designed for email marketing beginners. This gives you access to all the autoresponder options and basic landing pages, and allows you limited marketing automation functionality.

Email plan costs:

• 1,000 subscribers: £10 per month
• 2,500 subscribers: £16 per month
• 5,000 subscribers: £30 per month
• 10,000 subscribers: £45 per month
• 25,000 subscribers: £100 per month
• 50,000 subscribers: £160 per month
• 100,000 subscribers: £300 per month

The GetResponse Pro plan is more suited to businesses and agencies, coming with much more marketing automation features.

Pro plan costs:

• 5,000 subscribers: £32 per month
• 10,000 subscribers: £50 per month
• 25,000 subscribers: £110 per month
• 50,000 subscribers: £180 per month
• 100,000 subscribers: £330 per month

For more advanced users, there is the Max plan.

Max plan costs:

• 10,000 subscribers: £110 per month
• 25,000 subscribers: £170 per month
• 50,000 subscribers: £240 per month
• 100,000 subscribers: £390 per month