In an unusual move, Google has pre-announced a broad core update to its ranking algorithm which is rolling out this week.
However, Google opted for a change with this new update – deciding to pre-announce it on Twitter along with their previous advice about their algo updates:
Tomorrow, we are releasing a broad core algorithm update, as we do several times per year. It is called the June 2019 Core Update. Our guidance about such updates remains as we’ve covered before. Please see this tweet for more about that:https://t.co/tmfQkhdjPL
— Google SearchLiaison (@searchliaison) June 2, 2019
They then confirmed yesterday that the update was rolling out:
The June 2019 Core Update is now live and rolling out to our various data centers over the coming days.
— Google SearchLiaison (@searchliaison) June 3, 2019
Following speculation in the SEO industry that the June 2019 Core Update must be a big one if Google had chosen to pre-announce it, Google Search Liason Danny Sullivan said on Twitter:
Nothing special or particular “big.” It’s the usual type of core updates that we regularly do. We just wanted to be more proactive. Rather than people scratching their heads after-the-fact and asking “hmm?,” we thought it would be good to just let folks know before it rolled out.
— Danny Sullivan (@dannysullivan) June 2, 2019
However, that has not stopped the SEO industry from speculating about this update – both on how big of an impact it will have on the SERPs and what it will target.
Some early reports have suggested the June update may be a rollback of sorts on the March broad core update, while others have said they are seeing some recoveries on sites that were previously hit by the Medic update.
As the June core update has only just started rolling out, it is far too early to say for sure exactly what has changed.