Google has confirmed recent industry rumours of a ranking update - but says there's nothing in particular webmasters can do if their rankings dropped.
It seems that not a week goes by without SEO forums and bloggers speculating about a new Google ranking update, but last week they were actually correct. Google has confirmed that they pushed out an update to their core search ranking algorithm.
Google posted on Twitter that they carry out these types of updates "several times per year" and there is nothing a webmaster can do specifically to "fix" any ranking drops after the core update has been implemented.
Each day, Google usually releases one or more changes designed to improve our results. Some are focused around specific improvements. Some are broad changes. Last week, we released a broad core algorithm update. We do these routinely several times per year.
As with any update, some sites may note drops or gains. There’s nothing wrong with pages that may now perform less well. Instead, it's that changes to our systems are benefiting pages that were previously under-rewarded.
There's no "fix" for pages that may perform less well other than to remain focused on building great content. Over time, it may be that your content may rise relative to other pages.
About the Author
Luke Glassford is an SEO expert with over 15 years’ experience.
During his time working in SEO, Luke has set-up an SEO agency, worked as an in-house SEO for a major national company and managed his own successful SEO consultancy - using a lot of different SEO tools along the way!