New AMP format suggests Google is keen to get publishers to adopt mobile framework to speed up and improve the mobile web experience, by integrating popular Instagram and Snapchat 'Story' features.
Google has released another feature for its AMP project, allowing publishers (or "storytellers") to create visually rich and fast loading content for the mobile web.
AMP Stories is seen as a response to the popular 'Stories' features on social apps such as Snapchat and Instagram, and in Google's words is designed to provide "content publishers with a mobile-focused format for delivering news and information as visually rich, tap-through stories."
Watch a video from Google introducing AMP Stories:
In creating AMP Stories Google has involved a selection of publishers to create example content using the format. To see the examples follow the links below:
Get started with AMP Stories
Now that the big brands have had a go at creating compelling content, AMP Stories is available for all webmasters to try on their webmasters. As it is a part of the AMP Project, it is free and open for anyone to use.
About the Author
Luke Glassford is an SEO expert with over 15 years’ experience.
During his time working in SEO, Luke has set-up an SEO agency, worked as an in-house SEO for a major national company and managed his own successful SEO consultancy - using a lot of different SEO tools along the way!