Google launches SEO Audit feature for Chrome via their Lighthouse extension

Google Lighthouse

 Users can now run quick and basic SEO audits for any URL via Chrome's popular Lighthouse developer extension. 

Google is adding a new feature to their Chrome extension Lighthouse for webmasters to run SEO audits on any web page.

The new auditing feature can be found in the "Options" button of the extension, and provides feedback on basic/fundamental SEO best practices, returning a report that checks for:

  • Descriptive anchor text
  • Titles, description
  • If the page can be crawled by Google
  • HTTP status code
  • Valid hreflang and rel=canonical tags
  • UX — legible font sizes, plugins
  • ... and makes recommendations for additional reports

Describing the new feature, Google said:

The current list of SEO audits is not an exhaustive list, nor does it make any SEO guarantees for Google websearch or other search engines. The current list of audits was designed to validate and reflect the SEO basics that every site should get right, and provides detailed guidance to developers and SEO practitioners of all skill levels. In the future, we hope to add more and more in-depth audits and guidance — let us know if you have suggestions for specific audits you'd like to see!

They also produced this handy GIF to show you how to use it:

Google seo audit via lighthouse

Here's an example report from an SEO audit of the bbc.co.uk homepage:

seo audit of bbc

To add Lighthouse to Chrome, download it from the Chrome Web Store here: Lighthouse by Google.

According to Google, they are planning on adding more features to Lighthouse in the future.

About the Author

Luke Glassford

Luke Glassford is an SEO expert with over 15 years’ experience.

During his time working in SEO, Luke has set-up an SEO agency, worked as an in-house SEO for a major national company and managed his own successful SEO consultancy - using a lot of different SEO tools along the way!