Google reveals new knowledge panel for news publishers

Google on tablet

Google has unveiled a new publisher Knowledge Panel in a bid to combat the spread of fake news and provide searchers with more information about news sources.

Search giant Google has announced a new addition to the knowledge graph, which will offer more details about a specific news publisher directly in the search results.

Google said that the new publisher Knowledge Panel will enable searchers to learn about "a publication you're not familiar with or one you wanted to learn more about."

The new panels will also provide searchers with quick access to publisher information and will help Google tackle and prevent misinformation and fake news from appearing in search results.

The news publisher knowledge graph will show topics the publisher commonly covers, major awards the publisher has won and claims the publisher has made that have been reviewed by third parties.

Here is a screen shot from Google of how the new panels will look on mobile:

Google publisher Knowledge Panel

Currently there is no way for publishers to directly control what is included in the Knowledge Panel, and how to make sure they get one in the first place. Google does provide these tips though:

Like search results, many factors go into what’s shown in the Knowledge Panel. Publishers that consistently create fresh, news-related online content can improve their chances of having a Knowledge Panel.

Google said these knowledge panels do not influence how a site ranks in the search results.

Additional tabs of content that can show in the news publisher knowledge panel in Google results include:

  • Writes about: Topics that are frequently covered by the publisher.
  • Awards: Notable awards that the publisher has received.
  • Reviewed claims: This shows up when a significant amount of a publisher’s recent content has been reviewed by an authoritative fact-checker.

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During his time working in SEO, Luke has set-up an SEO agency, worked as an in-house SEO for a major national company and managed his own successful SEO consultancy - using a lot of different SEO tools along the way!