Google are testing a new design for mobile search results pages
A new design of Google's mobile search results page has been spotted out in the wild.
The new version features the URL displayed above the search results, fewer paid ads and a dash more colour to the organic search results.
Here's a couple of screengrabs of the new design (via SEJ):
As you can see from the above images, Google is only showing two PPC ads at the top of the results rather than the usual four.
Also, the title tags and URLs on both the paid and organic search 'cards' have been moved. Perhaps the most interesting new addition is the coloured dots on the right hand side of each of the cards - apparently these are simply for aesthetics and don't actually serve a function.
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Luke Glassford is an SEO expert with over 15 years’ experience.
During his time working in SEO, Luke has set-up an SEO agency, worked as an in-house SEO for a major national company and managed his own successful SEO consultancy - using a lot of different SEO tools along the way!