Google Search Console - formerly Webmaster Tools - update will have one years worth of search data.
It's always been one of the most useful free SEO tools, but Google's Search Console has some major drawbacks. The biggest of these is the fact that you can only see search query data for the past 90 days at most.
That is all set to change soon though, as the current beta update being tested has a years worth of data in it for webmasters to pore over. The beta test of the new interface and data sets has been running since the summer, and Google is slowly releasing it to select users for more feedback with a view to making it available to everyone in early 2018.
With access to this much data, SEOs and search marketers finally have a bigger picture view of a website’s impressions in Google Search. This also makes it possible to do year-over-year comparisons.
As more and more people get to use the beta, we are seeing more and more happy SEOs sharing their delight on Twitter:
On the first day of Christmas, Google gave to me... *12 months of data in the new GSC*!!
OMG, here we go folks. I'm seeing 12 months of data in the Search Analytics beta. I asked and I've been told I can share this screenshot.
Happy Holidays to all SEOs. 🙂 pic.twitter.com/VhL5qsMlRW
— Glenn Gabe (@glenngabe) December 13, 2017
The excitement in the industry about the update led Google to Tweet that they are expecting a full roll-out of the new Search Console early next year:
It's awesome to see such excitement around the Search Console beta! We've added more sites to try it out, so please leave feedback! However, the general release is still a bit away, likely early next year. May the patience be with you! 🖖https://t.co/vuUlAXvLqX
— Google Webmasters (@googlewmc) December 14, 2017
About the Author
Luke Glassford is an SEO expert with over 15 years’ experience.
During his time working in SEO, Luke has set-up an SEO agency, worked as an in-house SEO for a major national company and managed his own successful SEO consultancy - using a lot of different SEO tools along the way!