HubSpot review
Last updated: April 2023
- All-in-one inbound marketing software
- Increase traffic, get more leads and increase ROI
- Use alongside specialist Sales and CRM software
What is HubSpot?
HubSpot is a dedicated inbound marketing platform, designed to help small, medium and large businesses make the most out of their inbound marketing efforts.
HubSpot has three separate software suites: one for Customer Relationship Management (CRM), one for Sales and one for Inbound Marketing.
What does HubSpot do?
The inbound marketing software provided by HubSpot is called Marketing Hub, and is described by them as "everything you need to launch effective marketing campaigns that make people interested in your business and happy to be your customer."
Marketing Hub is designed to help you grow your traffic, improve conversion rates and increase your ROI (return on investment).
Using HubSpot's Marketing Hub, you can:
- Easily build and maintain your website - Marketing Hub has an easy-to-use drag-and-drop page builder for landing pages, blog posts and email templates.
- Design effective calls to action - Create calls to action that can be targeted to a users location, traffic source, persona etc. without the need for coding.
- Conversion optimisation - Design landing pages and run A/B testing to maximise conversions.
- Marketing automation - Use each lead's behaviour to determine the types of emails and messaging you send to them.
- SEO content strategy - Get tailored SEO suggestions as you type and measure SEO ROI with integrated analytics data.
How much does HubSpot cost?
The Marketing Hub from HubSpot is priced from $45 per month, and can include the following features:
- Content optimisation & creation
- Marketing automation
- Email marketing
- Landing pages
- Social media tools
- Analytics dashboards
- Reports
- Personalized content and CTAs
- A/B Testing
- Predictive lead scoring
- Advanced segmentation
- User roles
The packages are organised as followed:
- Starter: $45 per month
- Professional: $800 per month
- Enterprise: $3,600 per month
- All-in-one inbound marketing software
- Increase traffic, get more leads and increase ROI
- Use alongside specialist Sales and CRM software
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About the Author
Luke Glassford is an SEO expert with over 15 years’ experience.
During his time working in SEO, Luke has set-up an SEO agency, worked as an in-house SEO for a major national company and managed his own successful SEO consultancy - using a lot of different SEO tools along the way!