Instapage review

Last updated: April 2023

Instapage review
  • Powerful landing page software
  • Build and optimise high-converting landing pages
  • Collaboration tools enable teams to easily work together on projects

What is Instapage?

Instapage is a tool that helps you build effective 'post-click' landing pages that convert.

Whether you are after sign-ups, downloads or product sales, Instapage can be used to build professional landing pages without any previous coding experience.

If you use a CMS like WordPress it's likely that you've seen many 'page builder' themes and plugins. However, these tend to not have as many templates as a dedicated landing page tool, and lack the powerful analytical, optimisation and collaboration features you can find in Instapage.

Instapage features

Below is a quick run-down of the main features of Instapage:

  • Drag and drop page builder - The easy-to-use page builder is one of the biggest advantages of using Instapage. You can drag and drop any element you want exactly where you want it - so you can position images, headers, text, forms, buttons etc. anywhere you want.
  • Widgets - Build widget sections into your pages so you can insert elements such as Call To Action buttons, countdown timers and more.
  • Over 200 templates - Instapage's page templates are all fully customisable, so if you're not comfortable starting with a blank page you can modify one of their templates.
  • Stock images - Instapage uses Bigstock images so it's easy to add professional stock images to your pages - although you still have to buy the image licensing via Instapage.
  • Form builder - Easily create all types of forms, including multi-step forms.
  • Analytics - Measure the performance of your pages using Instapage's built-in analytics tools which include Heatmaps, A/B testing, Google Tag Manager integration, and more.
  • Collaboration - Instapage sells itself as a platform for marketing teams and agencies, as such it has a lot of tools for collaboration such as comments on each aspect of a draft landing page design.
  • Instablocks - A relatively new feature, this enables you to save sections of landing pages to reuse across different designs.
  • AMP Support - Build landing pages in AMP using the same drag-and-drop interface.

Instapage pricing

You can sign up for a 14-day free trial with Instapage, which gives you access to the full set of features available in their Build plan.

  • Instapage Build plan - $299 per month ($199 per month if you pay annually)

If you want a more customised plan to suit a bigger organisation looking to scale, then you request a demo of Instapage's Enterprise plan. For most users though, the Build plan should be all you need.

  • Powerful landing page software
  • Build and optimise high-converting landing pages
  • Collaboration tools enable teams to easily work together on projects

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About the Author

Luke Glassford

Luke Glassford is an SEO expert with over 15 years’ experience.

During his time working in SEO, Luke has set-up an SEO agency, worked as an in-house SEO for a major national company and managed his own successful SEO consultancy - using a lot of different SEO tools along the way!