The Best Link Building Tools

Using the right tools can make or break your link building campaign. Read our independent link building tool reviews now and find the best tool for you.

Updated: July 2023

Link building is a key aspect of any successful SEO campaign, so naturally there are a lot of different link building tools out there to help you.

As link building is such a big area, there are tools that can help with everything from competitor link profile analysis, to finding targets, implementing outreach campaigns and much more.

Whatever you need help with, our reviews of the top link building tools will help you identify the best tool to improve your link building campaigns and ultimately increase your Domain Authority and ranking positions.

Best Link Building Tools

Our favourite: Buzzstream ⭐⭐⭐⭐⭐

A good outreach campaign is the backbone of successful link building, which makes BuzzStream an essential link building tool.

Why use link building tools?

It’s certainly possible to be successful at link building without paying for a third-party tool, but there are plenty of tools that can help you become a better, more efficient link builder.

Whether you are looking for new link building targets, new ways to automate the outreach process or a way to track your successes, there are lots of tools to help.

Although it’s possible to build links without tools, it can be very difficult to scale your link building activity without the help of a tool to help you find target websites, identify broken links, find contact email addresses, send and track outreach emails and measure the impact of your links on your SEO campaigns.

What to consider when choosing a link building tool

As there are so many tools that can help with different aspects of link building, you should first of all have a very clear understanding of exactly what help you need from a tool.

‘All in one’ SEO tools like Semrush and Ahrefs have some great link building features, but are more expensive than a lot of dedicated link building tools as they also offer a lot of other SEO tools that can help with keyword research and technical SEO.

They also do nothing to help with outreach, so if that’s an area you are looking to scale then you should look for more specialist tools.

Another thing to consider is how many people will be using the tool. Will it just be you, or do you have a team that will need access? Does the tool allow for multiple accounts or will you need to pay per user? Do you want the tool to offer features for collaboration between team members?

Best Link Building Tools

buzzstream logo


  • Link building and online PR software
  • Research influencers and organise outreach campaigns
  • Campaign reports to help you refine and perfect outreach


  • Fantastic access to competitor keywords
  • See what keywords your competitors are ranking for
  • Also includes Paid Search competitor keyword data
Majestic logo


  • The largest link index database available
  • Deep link profile analysis for domains or URLs
  • Plans start at just £39.99 per month


  • Great platform to help with link building efficiency and productivity
  • Everything you need to stay organised and build more links
  • Next level prospecting for popular link building strategies and tactics


  • Find accurate email addresses in seconds
  • Automatically verifies email addresses
  • Browser extension helps you find email addresses for any website you visit
Buzzsumo logo


  • Analyze what content performs best for any topic or competitor
  • Find the key influencers in your niche
  • Create alerts for 'brand mentions' of you and your competitors
Ahrefs logo


  • One of the most popular SEO tools on the market
  • Full suite of competitor research tools – analysing keywords and pages as well as backlinks
  • Complete set of tools to grow your search traffic, research your competitors and monitor your niche
Moz logo


  • Comprehensive suite of SEO tools
  • Monitor and manage campaigns and produce custom reports
  • Full access to the industry-leading MozBar tool bar extension


  • Affordable backlink tracker
  • Know when you lose or gain links
  • Get insights into competitors' link building strategies


  • A powerful link building outreach platform
  • Full library of pre-built link building campaigns to choose from
  • Automated contact finder to identify the best email addresses
HARO logo

HARO (Help A Reporter Out)

  • Get featured in upcoming news articles, guides and blog posts
  • Receive daily emails of requests from journalists and bloggers
  • One of the best (free) ways to find high-authority link opportunities
Link Hunter

Link Hunter

  • Simple and intuitive outreach platform
  • Identify link targets and send outreach emails from a single platform
  • Create campaigns based on pre-built templates
SE Ranking logo

SE Ranking

  • An all-in-one SEO platform with some powerful link building tools
  • Use the Backlink Checker tool to run a complete backlink analysis of your competitors’ domains
  • Track your existing backlinks and get notified of any changes with the Backlink Tracking Tool logo

  • Powerful sales CRM with some great outreach tools for link building
  • Email Finder and Email Verifier features identify target email addresses quickly
  • Create Email Drip Campaigns to automate and perfect your outreach campaigns
Mailfloss logo


  • The best tool for verifying email addresses
  • Automatically removes invalid email addresses from your list before they affect your deliverability rate
  • Make sure your outreach emails are being received by all the major email providers
Brand24 logo


  • Social media monitoring tool that can be used to find link building opportunities
  • Track mentions of keywords across social media platforms to identify real-time link targets
  • Set alerts and be notified of mentions of keywords, your brand name and competitors' brand names
Mangools logo


  • Great SEO toolkit for beginners with some powerful link building tools
  • SERPChecker lets you analyse search results to find link opportunities and organise them by authority
  • Link Miner tools helps you find new link building targets and assess them with metrics such as 'Link Strength'
Mailshake logo


  • Sales engagement tool that can help with targeted outreach campaigns
  • AI-powered Email Writer tool can help you write effective and compelling outreach emails
  • You can also use the tool to run split-testing campaigns to hone your outreach campaigns
FollowUpThen logo


  • Very simple service to remind you to follow up your outreach emails
  • Just bcc in the special email address with the date you want to follow up, and FollowUpThen will do the rest
  • For example, if you want to follow up a prospect in 2 days, add the email address to the bcc line
JustReachOut Homepage

Just Reach Out

  • Helps you to reach out to journalists and secure links on high-value news websites
  • Create targeted lists of journalists and influencers
  • Also find broken link building and guest posting opportunities in your niche
Ninja Outreach

Ninja Outreach

  • Great outreach CRM system
  • Database of over 4 million influencers
  • Get instant outreach targets for any niche
one hour indexing logo

One Hour Indexing

  • Easy to use link indexing service
  • Get all your backlinks indexed quickly
  • Prices start at just $8.50 per month
Link Research Tools

Link Research Tools

  • Extensive link building tool
  • Lots of different features
  • Competitive pricing
Link Assistant SEO Powersuite

SEO PowerSuite

  • Rankings, on-page, backlinks, and reports
  • All in one easy-to-use toolkit
  • Powerful set of free tools
  • Licenses available for added data

About the Author

Luke Glassford

Luke Glassford is an SEO expert with over 15 years’ experience.

During his time working in SEO, Luke has set-up an SEO agency, worked as an in-house SEO for a major national company and managed his own successful SEO consultancy - using a lot of different SEO tools along the way!