Nightwatch review
Last updated: April 2023
- 'Next generation' rank tracking and analysis tool
- Intelligent tracking and keyword segmentation features
- Sophisticated and intuitive user interface and dashboards
What is Nightwatch?
Nightwatch describes itself as 'rank tracking software made for complete control and scaling', and aims to help webmasters better understand their search engine performance and mine the data for better insights and development.
Unlike many rank tracking tools that simply drag in data from APIs and present it in fairly basic dashboards, Nightwatch has doubled down on providing flexible data you dig into for those gold nugget keywords.
Nightwatch features
Nightwatch's powerful user interface is perhaps its best feature. The intuitive and detailed dashboard puts a lot of ranking and keyword intelligence at your fingertips:
Source: https://nightwatch.io/
Nightwatch pulls in data from all the major search engines: Google, Bing and Yahoo, as well as Google Local search results and YouTube.
You can also integrate your Google Analytics, Google Ads and Google Search Console accounts to bring your own keyword data into the dashboard.
Nightwatch allows you to:
- Manage high volumes of keywords efficiently
- Easily filter and segment keywords
- Adjust the displayed data to suit your needs
Keyword segmentation
A unique feature of Nightwatch is that it allows you to segment your keywords based on characteristics to compare and contrast different groups of keywords. Nightwatch has a wealth of innovative filtering methods to help you quickly identify problems and opportunities in your on-page SEO strategy.
You can create segments for keywords based on tags, their traffic, search volume, or any other dynamic property to see how a particular group of keywords is behaving compared with your competitors.
Nightwatch pricing
Nightwatch currently offers a 14-day free trial, after which you will be required to take up a paid plan to use it.
The amount you page depends on the number of keywords you wish to track, with the price increasing on a sliding scale:
- Up to 250 keywords - $39 per month
- Up to 500 keywords - $59 per month
- Up to 1000 keywords - $99 per month
The scale goes all the way up to 10,000 keywords ($699 per month). If you require more then you can speak to Nightwatch to get a bespoke plan.
- 'Next generation' rank tracking and analysis tool
- Intelligent tracking and keyword segmentation features
- Sophisticated and intuitive user interface and dashboards
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About the Author
Luke Glassford is an SEO expert with over 15 years’ experience.
During his time working in SEO, Luke has set-up an SEO agency, worked as an in-house SEO for a major national company and managed his own successful SEO consultancy - using a lot of different SEO tools along the way!