Nightwatch review

  • 'Next generation' rank tracking and analysis tool
  • Intelligent tracking and keyword segmentation features
  • Sophisticated and intuitive user interface and dashboards


What is Nightwatch?

Nightwatch describes itself as 'rank tracking software made for complete control and scaling', and aims to help webmasters better understand their search engine performance and mine the data for better insights and development.

Unlike many rank tracking tools that simply drag in data from API's and present it in fairly basic dashboards, Nightwatch has doubled down on providing flexible data you dig into for those gold nugget keywords.

Nightwatch features

Nightwatch's powerful user interface is perhaps its best feature. The intuitive and detailed dashboard puts a lot of ranking and keyword intelligence at your fingertips:

nightwatch tool user interface

Nightwatch pulls in data from all the major search engines: Google, Bing and Yahoo, as well as Google Local search results and YouTube.

You can also integrate your Google Analytics, Google Ads and Google Search Console accounts to bring your own keyword data into the dashboard.

Nightwatch allows you to:

  • Manage high volumes of keywords efficiently
  • Easily filter and segment keywords
  • Adjust the displayed data to suit your needs

Keyword segmentation

A unique feature of Nightwatch is that it allows you to segment your keywords based on characteristics to compare and contrast different groups of keywords. Nightwatch has a wealth of innovative filtering methods to help you quickly identify problems and opportunities in your on-page SEO strategy.

You can create segments for keywords based on tags, their traffic, search volume, or any other dynamic property to see how a particular group of keywords is behaving compared with your competitors.

Nightwatch pricing

Nightwatch currently offers a 10-day free trial, so you can try out all of its features for free - to sign up for your free trial visit:

If you're happy with Nightwatch following the trial, you will need to pay for one of the following subscriptions:

STARTER 100 Up to 20 All basic features $19 / month
STARTER+ 250 Up to 50 All basic features $39 / month
BASIC 500 Up to 100 All basic features $59 / month
PRO 1000 1000 Up to 200 API, Multiple Users, White-label $99 / month
PRO 2500 2500 Up to 500 API, Multiple Users, White-label $199 / month
PRO 5000 5000 Up to 1000 API, Multiple Users, White-label $369 / month
PRO 10000 10000 Up to 2000 API, Multiple Users, White-label $699 / month

About the Author

Luke Glassford

Luke Glassford is an SEO expert with over 15 years’ experience.

During his time working in SEO, Luke has set-up an SEO agency, worked as an in-house SEO for a major national company and managed his own successful SEO consultancy - using a lot of different SEO tools along the way!