Independent SEO tool reviews

There are 1000's of tools available that claim to help you with every aspect of SEO.

But which ones are actually worth it?

SEO Tools Guru features detailed and completely independent reviews of every SEO tool you can think of - from keyword research tools to rank trackers, link building software and site crawlers.

The nature of SEO means it is nigh-on impossible to do it well without paying for some third party tools - but before you commit to a monthly payment plan, you need to know which one is the best tool for the job.

Use the tool categories below to get started and find the best SEO tool for your needs.

Latest SEO news and guides

google search console fresh data

Google Search Console Performance Report now shows fresh data

By Luke Glassford | September 23, 2019

Google has today announced it is updating the Search Console Performance Report to show data as recent as less than a day old. Although Google’s Search Console tool is popular amongst SEO’s and webmasters, a common complaint has been the lack of real-time, usable data. It’s all very good seeing what search queries are driving […]

website traffic pie chart

Organic search drives 53% of all site traffic, according to new study

By Luke Glassford | September 18, 2019

A new study by BrightEdge has found that organic search delivers an average of 53.3% of all traffic to websites, far more than any other channel. Despite the recent changes to Google’s search results page that seemed to give more prominence to paid ads, and the rise of “zero-click results”, a new study from SEO […]

Google search

Google to treat “nofollow” links as a ‘hint’, and announces new link attributes “sponsored” and “ugc”

By Luke Glassford | September 10, 2019

In an overhaul of the “NoFollow” link attribute system, Google has announced it will now treat it as a ‘hint’ rather than an instruction to ignore the link. For as long as most people working in SEO can remember, adding rel=”nofollow” to an outbound link on your site was an instruction to Google to ignore […]