Independent SEO tool reviews

There are 1000's of tools available that claim to help you with every aspect of SEO.

But which ones are actually worth it?

SEO Tools Guru features detailed and completely independent reviews of every SEO tool you can think of - from keyword research tools to rank trackers, link building software and site crawlers.

The nature of SEO means it is nigh-on impossible to do it well without paying for some third party tools - but before you commit to a monthly payment plan, you need to know which one is the best tool for the job.

Use the tool categories below to get started and find the best SEO tool for your needs.

Latest SEO news and guides

URL search bar

Best URL shortener tools (2019 update)

By admin | January 21, 2019

You don’t want to share long, ugly links across social media – especially URLs that contain a lot of tracking code – so you need a good link shortening tool to help your shared URLs look clean and professional. The best URL shorteners also come with a lot of useful added features – particularly extra […]

Brighton SEO speaker on stage

A complete round-up of the best BrightonSEO round-ups

By admin | October 2, 2018

If you missed Brighton SEO last week (Friday 28 September), or if you were there and want a handy list of all the most useful presentations, then you’ve come to the right place. Below we’ve put all the best Brighton SEO round-ups in one place, and we’ll be updating this list as more and more […]

Screaming Frog new version 10.0 screenshot

Screaming Frog announces SEO Spider 10.0 update

By admin | September 20, 2018

The popular crawling tool has been updated, and now boasts a host of new features including scheduled crawls, XML Sitemap crawl integration and Internal Link Score. The Screaming Frog SEO Spider – one of the most popular technical SEO tools around – has updated to version 10.0, and introduced a range of new features. See […]