Independent SEO tool reviews

There are 1000's of tools available that claim to help you with every aspect of SEO.

But which ones are actually worth it?

SEO Tools Guru features detailed and completely independent reviews of every SEO tool you can think of - from keyword research tools to rank trackers, link building software and site crawlers.

The nature of SEO means it is nigh-on impossible to do it well without paying for some third party tools - but before you commit to a monthly payment plan, you need to know which one is the best tool for the job.

Use the tool categories below to get started and find the best SEO tool for your needs.

Latest SEO news and guides

Google mobile search

Google are testing a new design for mobile search results pages

By admin | July 4, 2017

A new design of Google’s mobile search results page has been spotted out in the wild. The new version features the URL displayed above the search results, fewer paid ads and a dash more colour to the organic search results. Here’s a couple of screengrabs of the new design (via SEJ):

Google Penguin 4.0 update

Google finally updates Penguin – now part of ‘real time’ core search algorithm and affects sites on more ‘granular’ level

By admin | September 23, 2016

After over 700 long days, Google has finally refreshed it’s Penguin algorithm update – and with it announced some very welcome news for webmasters. Penguin was last updated on 17 October 2014, and websites that were penalised by it then have had to wait for the next update for the penalty to be lifted. Those long, […]

possum update

Google ‘Possum’ update – what is it and what does it mean for Local SEO

By admin | September 21, 2016

For anyone involved in local SEO, it has been a crazy few weeks. Back on 1 September Google seemed to shake up the local search results in what is now being called the Possum update by the local SEO community. Why call it ‘Possum’? Because a lot of business owners think their Google My Business […]