Independent SEO tool reviews

There are 1000's of tools available that claim to help you with every aspect of SEO.

But which ones are actually worth it?

SEO Tools Guru features detailed and completely independent reviews of every SEO tool you can think of - from keyword research tools to rank trackers, link building software and site crawlers.

The nature of SEO means it is nigh-on impossible to do it well without paying for some third party tools - but before you commit to a monthly payment plan, you need to know which one is the best tool for the job.

Use the tool categories below to get started and find the best SEO tool for your needs.

Latest SEO news and guides


Google announces June 2019 Core Update – rolling out now

By Luke Glassford | June 4, 2019

In an unusual move, Google has pre-announced a broad core update to its ranking algorithm which is rolling out this week. Previous ‘broad core’ updates have only been confirmed by Google after they were rolled out, such as in March and April this year. However, Google opted for a change with this new update – […]

New Mailchimp marketing platform

Mailchimp announces expansion into “all-in-one marketing platform”

By Luke Glassford | May 15, 2019

After making its name as one of the most popular email marketing platforms, Mailchimp has announced it is expanding its service into an all-in-one marketing platform. The new Mailchimp CRM platform offers a suite of integrated marketing tools to better organise, segment and understand your audience, along with new powerful analytics and insights to better […]


The best structured data WordPress plugins – 2019

By Luke Glassford | May 8, 2019

We all know that adding structured data to our websites using Schema mark-up is a good idea. It helps search engines better understand our content and can result in prominent ‘rich snippets’ appearing in search engine results pages. However, the process of implementing structured data across a website can be a confusing and complicated business. […]