Independent SEO tool reviews

There are 1000's of tools available that claim to help you with every aspect of SEO.

But which ones are actually worth it?

SEO Tools Guru features detailed and completely independent reviews of every SEO tool you can think of - from keyword research tools to rank trackers, link building software and site crawlers.

The nature of SEO means it is nigh-on impossible to do it well without paying for some third party tools - but before you commit to a monthly payment plan, you need to know which one is the best tool for the job.

Use the tool categories below to get started and find the best SEO tool for your needs.

Latest SEO news and guides

Screenshot of John Mueller in a Google Webmaster Hangout

Google could view charity ‘sponsor’ links as spam if you do it ‘systematically’

By admin | September 13, 2018

Google’s John Mueller responded to a question during a webmaster hangout and revealed that links from sponsoring charities could lead to penalisation. Sponsoring charities in return for relevant and authoritative ‘follow’ links has long been a tactic employed by SEOs, but it’s a strategy that could lead to penalties from Google if the practice is […]

Screenshot of Google Search Console home screen

Google’s new Search Console is out of Beta

By admin | September 5, 2018

After a year of testing, the replacement to Webmaster Tools has now graduated out of beta and now features a new Manual Actions report and a ‘Live Test’ feature to the URL Inspection tool. Google has announced that their Search Console tool is now out of beta – after more than a year of testing […]

How to recover from the Google Medic update – and how to prepare for any future E-A-T based algorithm updates

By admin | September 3, 2018

Google released a major update on 1 August 2018, which caused major fluctuations in search rankings. Although Google called the update a ‘broad core algorithm update’ (which means it affects all search results), SEOs quickly noticed that sites in the health/medical/well-being sector were hit the most – which led to Barry Schwartz quickly coining the term […]