Independent SEO tool reviews

There are 1000's of tools available that claim to help you with every aspect of SEO.

But which ones are actually worth it?

SEO Tools Guru features detailed and completely independent reviews of every SEO tool you can think of - from keyword research tools to rank trackers, link building software and site crawlers.

The nature of SEO means it is nigh-on impossible to do it well without paying for some third party tools - but before you commit to a monthly payment plan, you need to know which one is the best tool for the job.

Use the tool categories below to get started and find the best SEO tool for your needs.

Latest SEO news and guides

Google My Business listing

Is Google about to start charging for Google My Business listings?

By Luke Glassford | April 29, 2019

Surveys sent out by Google to some local businesses have raised concerns that the search giant is preparing to charge for Google My Business listing features. Google has been sending out surveys over the past week or so to local businesses, asking them how much they would be prepared to pay for Google My Business […]

free data sets

The best sources of free data for content marketing and link building campaigns

By Luke Glassford | April 29, 2019

Producing content that presents data in unique and clever ways is almost guaranteed to earn you links. To get started though, you need to know where to find that data. If you’re unable to generate interesting and significant data in-house, then your other option is to go hunting for relevant data that is already in […]


How to use Majestic to create a link disavow file

By Luke Glassford | April 25, 2019

Whether it’s due to questionable link building practices in the past, a potential ‘negative SEO’ attack or a spot of SEO spring cleaning – creating and uploading disavow files is a chore most SEO’s have to do every now and then. As is common with the SEO industry, it doesn’t take long for new tools […]