Google launches new Mobile Scorecard and Impact Calculator tools to show importance of mobile page speed

Google launches new Mobile Scorecard and Impact Calculator tools to show importance of mobile page speed smartphone web page

Google has been encouraging webmasters and marketers to focus on improving the mobile experience for browsers for many years now, and upped the ante this week by launching two new online tools that demonstrate the importance of your web pages loading fast on mobile devices. According to Google’s data from 2016, 53% of visits are abandoned […]

Google no longer supports the News meta-keywords tag

Google no longer supports the News meta-keywords tag news

If you rely on Google News for a lot of your search traffic, it’s likely you followed Google’s advice and used the meta news keyword tag. Google announced back in 2012 that it was using the keyword tag to get further insight into individual news stories, and encouraged publishers to use it on their content. […]

New study suggests it costs $361.44 to buy a link in 2018

New study suggests it costs $361.44 to buy a link in 2018 business selling links for seo

A new study by link building tool Ahrefs has revealed the extent of webmasters buying and selling links in 2018. The study found that the cost of buying a link has increased slightly to $361.44 in 2018 compared to 2016, with blogs in some sectors much more likely to charge for a link.

Google launches new visually rich mobile content format ‘AMP Stories’

Google launches new visually rich mobile content format ‘AMP Stories’ AMP Stories

Google has released another feature for its AMP project, allowing publishers (or “storytellers”) to create visually rich and fast loading content for the mobile web. AMP Stories is seen as a response to the popular ‘Stories’ features on social apps such as Snapchat and Instagram, and in Google’s words is designed to provide “content publishers […]

Google changes image size requirements for AMP pages and wants bigger images

Google changes image size requirements for AMP pages and wants bigger images Google mobile search

If you are getting traffic from Google’s AMP-based ‘Top Stories’ carousel, then you may want to think about updating the images on those pages. Google has just updated its help articles and advice about AMP and changed the image size requirements. Previously Google asked for the image size to be a minimum of 696px wide. The […]

Google Chrome will begin flagging non-HTTPS sites as “insecure” in July

Google Chrome will begin flagging non-HTTPS sites as “insecure” in July

If you’ve been putting off updating to the more secure HTTPS, then you’ve got until July to sort it out. Google has announced that its Chrome web browser – used by about 50% of internet users worldwide – will start identifying ‘insecure’ HTTP pages to all users, which is likely to increase bounce rates and […]

Google gets tough on secondary ticketing websites advertising on AdWords

Google gets tough on secondary ticketing websites advertising on AdWords live concert

Google has put in place to regulations to ban secondary ticketing websites from implying they are primary ticket sellers via their AdWords advertising platform. The new guidelines also instruct ticket resale websites to be more transparent about their pricing, or have their adverts rejected. The purchase of tickets for events such as music concerts often […]

Google launches SEO Audit feature for Chrome via their Lighthouse extension

Google launches SEO Audit feature for Chrome via their Lighthouse extension Google Lighthouse

Google is adding a new feature to their Chrome extension Lighthouse for webmasters to run SEO audits on any web page. The new auditing feature can be found in the “Options” button of the extension, and provides feedback on basic/fundamental SEO best practices, returning a report that checks for: Descriptive anchor text Titles, description If the […]

Restaurants can now add menus directly onto Google My Business listings

Restaurants can now add menus directly onto Google My Business listings

Google is providing the opportunity for restaurants to showcase their menus directly on their Google My Business listing. Restaurant owners could previously add links to their menus on their GMB page, but this new feature is a definite improvement not just for local business owners but also for searchers.

Google has published a comprehensive “reintroduction” to featured snippets

Google has published a comprehensive “reintroduction” to featured snippets Google homepage

It’s been three months since well-respected SEO expert and blogger Danny Sullivan joined Google as their new ‘Public Liaison for Search’, and today we get his first real contribution. The SEO community has been lacking a useful voice and figurehead from Google since Matt Cutts left in 2014, which to some degrees left SEOs in […]