Google issues warning to webmasters about ‘misuse’ of Event markup

Google issues warning to webmasters about ‘misuse’ of Event markup Google on tablet

Google has announced that it will take measures to penalise websites that use Event markup in a ‘misleading’ way. Google has today issued a warning to webmasters not to use Event structured data markup in a misleading way, as it could now lead to penalisation. Specifically, Google singled out voucher and coupon websites who markup […]

Avada theme review – is this the best WordPress theme?

Avada theme review – is this the best WordPress theme? Avada Wordpress theme

With well over 350,000 (and counting) purchases from theme directory ThemeForest.net, Avada bills itself as the number one best-selling WordPress theme of all time. Here we take a close look at what Avada offers, and whether being the best-selling theme also makes it the best WordPress theme full stop.

Google to begin penalising “teaser” AMP pages from February 1, 2018

Google to begin penalising “teaser” AMP pages from February 1, 2018 smartphone web page

Although AMP is not a ranking factor, non-compliant page will no longer appear in Top Stories and other AMP-related search features. Google has announced that as of the start of February 2018, Accelerated Mobile Pages (AMP) and canonical pages must match or at least have very “close parity”. AMP pages that fail to comply “will […]

New study by SEMRush identifies top 17 organic search ranking factors

New study by SEMRush identifies top 17 organic search ranking factors google

SEMRush have updated their Ranking Factors study and identified the top 17 organic search ranking factors. Search marketing software company SEMRush have released a new study detailing the top organic ranking factors, following on from the initial study they carried out in June 2017. The study is based on their own analysis of search results […]

Local SEO ranking factors 2017 – it’s all about reviews

Local SEO ranking factors 2017 – it’s all about reviews open sign on door of business

New research into local SEO ranking factors finds customer reviews as the most prominent, helping local businesses rank in the Local Pack results in Google even with low quality link profiles. The research, carried out by localseoguide.com looked at more than 200 ranking factors across 100,000 local businesses to identify the patterns in what helps […]

Google reveals new knowledge panel for news publishers

Google reveals new knowledge panel for news publishers Google on tablet

Google has unveiled a new publisher Knowledge Panel in a bid to combat the spread of fake news and provide searchers with more information about news sources. Search giant Google has announced a new addition to the knowledge graph, which will offer more details about a specific news publisher directly in the search results. Google […]

What is a domain name? Your complete guide to domain name registration

What is a domain name? Your complete guide to domain name registration Domain name registration guide title

One of the biggest areas of confusion for people starting out with online marketing concerns domain names. If you have never registered a domain name before, the process can seem pretty complicated and daunting. Fear not, though, as we answered all the key questions about domain name registration below…

Google to add ‘Feed’ to its homepage in first major revamp since 1996

Google to add ‘Feed’ to its homepage in first major revamp since 1996 Google homepage

When it comes to shaking up the search industry, Google usually relies on the announcement of a new algorithm update like Panda or Penguin. However, in a move that could change search marketing even more than any of their major algo updates, Google has announced they will soon implement a radical change to their homepage […]

Best SEO browser extensions 2017

Best SEO browser extensions 2017 Best SEO browser extensions

Whatever browser you use, whether it’s Chrome, Firefox or even Internet Explorer, there are now a growing number of extensions and plugins to help your SEO efforts. There are extensions to allow you to quickly check SEO metrics such as Domain Authority, number of pages indexed, number of links etc… as well as specific link […]

Google are testing a new design for mobile search results pages

Google are testing a new design for mobile search results pages Google mobile search

A new design of Google’s mobile search results page has been spotted out in the wild. The new version features the URL displayed above the search results, fewer paid ads and a dash more colour to the organic search results. Here’s a couple of screengrabs of the new design (via SEJ):