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SEO Tools for Excel review

  • Complete suite of functions for SEO analysis in Excel
  • Use ‘Connectors’ to pull data from a range of third party sources
  • Useful tool for on-page and off-page SEO analysis

What is SEO Tools for Excel?

Seo Tools for Excel is a very useful tool that acts as an add-on to Microsoft Excel and features various functions that can help you carry out in-depth SEO analysis using data from other sources, without ever leaving Excel.

As a free tool, SEO Tools for Excel is a very useful time-saver for SEOs.

What does SEO Tools for Excel do?

Download the add-on from the website: and install it into Excel, and SEO Tools for Excel will allow you to pull in data from a wide range of third-party sources directly into Excel – meaning you don’t have to access your different accounts and export data in one by one.

The data sources you can use with SEO Tools for Excel include:

See here for a full list of all the data ‘Connectors’ SEO Tools for Excel has:

Once you have the data you want to analyse imported, you can use a wide array of functions to sort and analyse.

In terms of on-page SEO, you can analyse the title tags of your pages, the meta descriptions, H1 tags, canonical tags, word count, keyword density and so on.

For off-page SEO, you can verify the backlinks pulled in from whatever link tool you use are still active and analyse the link data all in one place – so you don’t have to keep jumping around different tools.

View all the functions you can use with SEO Tools for Excel here:

How much does SEO Tools for Excel cost?

SEO Tools for Excel is free to download, in return for your email address, and you can also purchase a full license which currently costs 89 EUR per year.