Serpstat review

Last updated: April 2023

Serpstat homepage
  • All-in-one SEO platform
  • Also has useful PPC and content marketing features
  • Do keyword research, rank tracking, competitor research, on-page SEO audits and more

What is Serpstat?

Serpstat is an all-in-one SEO platform with a range of features to help plan, implement and track effective SEO campaigns.

Over 220,000 people use Serpstat on their SEO campaigns, which includes online marketing agencies, in-house SEO teams and SMB's/large enterprises.

Serpstat features

As an all-in-one SEO platform that refers to itself as s 'Swiss Army knife' of a tool, Serpstat is loaded with features. These include:

  • Keyword research
  • Search analytics
  • Advertising analysis
  • Content marketing ideation
  • Competitor research
  • Rank tracking
  • Market intelligence
  • On-page SEO audits
  • Backlink analysis
  • Reports

Keyword research

Serpstat's keyword research tool helps you to find profitable keywords in your niche for use in both SEO and PPC campaigns.

Serpstat shows different keyword metrics such as search volume, cost-per-click, competition level and so on, as well as providing keyword variations.

Search analytics

Find out exactly what's going on in the SERPs for your niche, work out what keywords your competitors are ranking for, where the gaps are, identify traffic drops and visibility changes for you and your competitors and find out any domain's most popular pages in terms of organic traffic.

Content marketing ideation

Serpstat also helps you to discover content ideas by researching the questions your audience has and identifying related keywords to target.

You can also discover what content gets shared the most on Facebook, giving you a valuable understanding of how popular your content is compared to your competitors, and how well your content marketing campaign is performing.

Competitor research

Analysing your competitors is an essential part of SEO, as identifying what they are doing right - and wrong - can provide valuable insights.

With Serpstats, you can inform your strategic decision-making by identifying your top search competitors and analysing them in-depth. You can also run domain v domain comparisons and batch analysis of up to 200 domains.

Rank tracking

Like all all-in-one SEO tools, Serpstat has a rank tracking feature that means you can monitor where you and your competitors rank in the search engines.

The ranking positions are updated on a daily basis, you can get an up-to-date picture of the SERPs and view historical ranking data.

On-page SEO audit

Serpstat's on-page audit feature provides instant in-depth analysis of web pages by addressing multiple ranking factors. Such factors include:

  • Meta description and title tags
  • H1 tags
  • Duplicate content
  • Broken links
  • Robots.txt settings
  • XML Sitemap settings

Serpstat pricing

You can start using Serpstat for free, and have access to all of its features - however, the number of queries you can carry out are limited, so if you want to carry on using Serpstat you need to buy one of their plans:

  • Lite - $69 per month
  • Standard - $149 per month
  • Advanced - $299 per month
  • Enterprise - $499 per month
  • All-in-one SEO platform
  • Also has useful PPC and content marketing features
  • Do keyword research, rank tracking, competitor research, on-page SEO audits and more

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About the Author

Luke Glassford

Luke Glassford is an SEO expert with over 15 years’ experience.

During his time working in SEO, Luke has set-up an SEO agency, worked as an in-house SEO for a major national company and managed his own successful SEO consultancy - using a lot of different SEO tools along the way!