SpyFu review
Last updated: April 2023
- Identify your competitor's most profitable keywords
- Research Paid and Organic keywords driving traffic to competitor's websites
- Track your keyword rankings
What is SpyFu?
SpyFu is a specialist keyword research tool with a host of useful features for anyone involved in SEO and/or PPC.
As the name would suggest, SpyFu enables you to 'spy' on your competitor's keywords - helping you identify their search tactics and most profitable keywords.
What does SpyFu do?
In their own words, SpyFu "exposes the search marketing secret formula of your most successful competitors."
With SpyFu, you can search for any domain and it will reveal every keyword they rank for on Google, and every keyword they've paid for on AdWords (now Google Ads).
These insights can be invaluable when you're planning an SEO campaign, as you can see exactly what keywords your competitors are targeting - and which ones are driving the most traffic and conversions.
You can also track your own keyword rankings across Google, Bing and Yahoo, and there is a backlink tool included which highlights the 'best' websites to target for links depending on your target keyword.
It's the keyword research toolset that really sets SpyFu apart though.
As well as reviewing your competitors' keywords, you can also use SpyFu as a straight-up keyword research tool. Input a seed keyword and it will produce a wealth of keyword data for you to use. It includes insights such as:
- Top domains on that keyword-including their rankings over time
- Stats like search volume, daily clicks and the calculated value of an organic click
- History of rank changes shows you where (and when) to make the right move
- A screenshot of every SERP lets you trust the results
- Related terms to inspire new content
- URLs of the exact content that ranks on the keyword you've searched
How much does SpyFu cost?
SpyFu starts at $16 per month for the Basic plan, if you pay for the year upfront. If you pay monthly the basic plan will cost $39 per month.
The SpyFu Basic plan gives you:
- 10k row search results
- 10k row data exports
- 100 domain overview PDF's
- 6 months historical data
- 250 sales leads & domain contacts
- 5k weekly tracked keyword rankings
The Professional plan costs $79 per month (although the first month is billed at $39), for which you get:
- Unlimited search results - see all the data
- Unlimited data exports. All you can eat.
- Unlimited domain overview PDF's
- 10+ years historical data
- 500 sales leads & domain contacts
- 15k weekly tracked keyword rankings
- API access
- Custom branded reporting
The Spyfu Team plan gives you the most access to the data, and costs $299 per month - if you're able to pay annually then you get a huge discount as this works out at just $149 per month.
The Team plan gives you:
- Unlimited search results - see all the data
- Unlimited data exports. All you can eat.
- Unlimited domain overview PDF's
- 10+ years historical data
- 2000 sales leads & domain contacts
- 40k weekly tracked keyword rankings
- API access
- Custom branded reporting
- 5 user logins
- Identify your competitors most profitable keywords
- Research Paid and Organic keywords driving traffic to competitors websites
- Track your keyword rankings
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About the Author
Luke Glassford is an SEO expert with over 15 years’ experience.
During his time working in SEO, Luke has set-up an SEO agency, worked as an in-house SEO for a major national company and managed his own successful SEO consultancy - using a lot of different SEO tools along the way!