Traffic Travis review

Lots of free features

Rank tracking

SEO auditing


What is Traffic Travis?

Traffic Travis is a multi-functional SEO tool that sells itself, rather humbly, as ‘The Best SEO Management Tool’.

The software gives a lot of features for free, and there is also a ‘Pro’ version that offers a higher level of insight and data for a one-off price of $97.

Traffic Travis incorporates the following useful SEO management tools:

  • Rank tracking
  • Competitor analysis
  • SEO audits
  • Keyword suggestion
  • Link profile analysis

As a multi-purpose tool, it packs a lot of features into a free version – the only caveat being that there are a lot of limits on how much you can do with the free version e.g. you can only track rankings for 30 keywords, whereas the full version offers tracking for unlimited keywords.

For that reason, although Traffic Travis is predominantly known as a ‘free SEO tool’, most users quickly graduate to the Pro version – with the one-off cost being a big selling point over other ‘pay monthly’ tools.

What does Traffic Travis do?

The Traffic Travis software provides a variety of different SEO management tools.

Using the full Traffic Travis suite of tools you can…

  • Perform a full SEO health check on any website
  • Uncover technical mistakes that may affect your rankings
  • Find out why competitors outrank you, then beat them
  • Keep tabs on your competitors to spot keywords you should target
  • Monitor your search engine rankings
  • Find quality link targets

So it’s basically a full set of handy SEO tools to help you monitor a campaign and carry out certain SEO activities.

As is always the way with ‘multi-purpose’ SEO tools, Traffic Travis is quite limited than more specialist tools (particularly on the link building side of things) – but as a complete set of basic tools it does its job.

Who needs Traffic Travis?

The free version of Traffic Travis is well worth trying out – especially if you are a freelance SEO or an in-house SEO with limited budget for tools. Agencies may find it a bit too limited, but as a starter tool it’s well worth checking out.

It does a lot of tasks that need to be done in an SEO campaign, like rank tracking and SEO health checks, so you may find it quickly becoming a tool you turn to quite often.

How much is Traffic Travis?

It’s totally free – but beware the free version is quite limited in terms of how many campaigns you can run and how much data the different tools will deal with.

All of the tools are available to use with the free version, but if you want to get more out of it then Traffic Travis Pro – which costs a one-off fee of $97.00 – is well recommended.

Good points about Traffic Travis

It’s free!

Not just that, but all the tools can be used on the free version – which makes Traffic Travis a great option for beginners as well as SEOs working with a limited budget.

Free rank tracking that is actually accurate should never be sniffed at, as this can save a lot of time and frustration – so that is definitely a good point.

As is the SEO health check, which can be used on your own/client sites as well as competitor sites. This is great as a starting point to identify areas for improvement, so you’ll find yourself using it a lot for new clients and as the starting point for building strategies.

Bad points about Traffic Travis

Because it is free you do have to deal with a lot of limitations. Paying for the Pro version is worth it if you are using the tool a lot, the problem is that there are better SEO tools out there.

Traffic Travis is quite basic in what it does, so paying for the Pro upgrade may feel like an extra expense you don’t need – especially as you will probably be already spending on dedicated link tools.


Traffic Travis does what it does well – it handles rank tracking well and it can be used to analyse competitors, identify new target keywords and link opportunities.

It doesn’t do anything brilliantly though, so it will never be the ONLY SEO tool you use. Is it worth being part of your wider tool set? Probably not, but it’s worth checking the free version out and giving it a spin before you rule it out completely…

About the Author

Luke Glassford

Luke Glassford is an SEO expert with over 15 years’ experience.

During his time working in SEO, Luke has set-up an SEO agency, worked as an in-house SEO for a major national company and managed his own successful SEO consultancy - using a lot of different SEO tools along the way!